The biggest differentiator between businesses making money and the ones that aren’t: online coach edition.
I can tell how successful your business is by your response to a typo on the sales page.
After working with both: businesses that were wildly, wildly, wildly successful… and businesses that weren’t bringing in enough money to keep us on long term, I’ve noticed something unexpected.
When a business is successful, they care a heck of a lot less about the things that keep newbie coaches up at night.
They do not sweat any of the small stuff.
They are on just a whole nother level.
You would think that the most successful businesses would have flawless launch execution. Not a single landing page would go live before all the t’s are crossed and all the i’s are dotted.
Not a single typo.
Or an incorrect speaker.
Or a shitty quality logo for a sponsor who paid $60k for that spot.
That the more successful the company, the more flawless the launch…
But the exact opposite is true.
When I’m working with coaches and service providers who are just starting out (or are in a season where things feel harder)…
That’s when everything is under a freaking magnifying glass.
Why is the URL mybrand.com/offer-name instead of mybrand.com/offername?
Can we add a whole extra section to the sales page?
I would never say it that way, we need to change it by one word.
And when every little thing is not perfect, it’s not the successful businesses that delay the launch. It’s the ones not making money.
Here’s what it looks like when a business growing faster than it can keep up with spots a mistake mid-launch:
Someone flags it. “Hey, this needs to be fixed.”
But the person responsible has a backlog and doesn’t get to it right away. So it stays that way for days.
No one really cares. And you know why?
Because the business is exceeding their goals.
They’re getting sign-ups.
They are more than hitting their targets.
So if the goal of that landing page is to drive a certain conversion rate… and the landing page is surpassing that target…
Why change it?
There are bigger fish to fry.
There are more important things to do with your time.
Now, if registrations weren’t coming in?
That’s when the business would go over everything with a fine-tooth comb.
That’s when it becomes:
“Oh my God this is wrong.”
“How embarrassing if someone saw this.”
“The webinar agenda still has asterisks in it.”
You start losing sleep over the things that don’t actually move the needle.
Does the agenda having 10:15 for the second session instead of 10:30 matter?
Sure. It could affect the customer experience later.
But it does not determine whether someone signs up.
And businesses that are thriving understand that difference.
Now let’s get one thing straight.
This isn’t about “if it ain’t broke don’t fix it.” It’s about spending your time on the things that actually move the needle.
Editing your landing page is rarely the biggest needle mover.
Having the landing page in the first place is.
Posting the social content that brings leads in is.
Having a hot audience to launch to before you ever drop a link is.
There are very real things that deserve your attention, your time, and your energy.
Those are called 10X tasks. But to see them clearly, you have to zoom out. And once you identify your 10X tasks, it’s time to delegate the rest.
And that’s exactly where Scaled Impact OBM comes in. We’re the A-team for 6 and 7-figure coaches creating limitless impact.
Because when you’re scaling a coaching business, your job is not to micromanage every detail.
Your job is to focus on the things only you can do.
The rest?
That’s what your A-team is for.
