I used to crave being part of something bigger than myself. The kind of work that actually mattered. Making strategic, high-impact decisions, wearing bad*ss outfits and feeling like I was making a real difference.

But for years, my workday looked like khakis, steel-toed boots, and 6 a.m. in-person warehouse meetings as an “Essential” Fortune 50 Operations Manager… not exactly the vibe.

When I discovered the world of online coaching, everything clicked. I became *obsessed* with the business model. Women making insane impact from home, helping others through what they once struggled with themselves… High standards, aligned work, and life-changing impact. That was it. I knew I had found the industry I wanted to serve.

But I quickly noticed a pattern. These high-achieving women were exhausted. Working 60+ hours a week. Constantly choosing between being a present mom and crossing the 2% line as a million-dollar business owner. Living at the mercy of an algorithm that kills their reach after 24 hours.

They’d check the box, crash, and come back tomorrow to do it all again.

They lacked systems. They lacked team. They needed someone who could take everything keeping them up at night in their brain and translate it into action plans… and actually get them done.